In business, not every opportunity comes with a paycheck upfront. Some people demand payment for their time, while others are willing to invest in getting on the right stage. The key question is: When should you charge, and when should you leverage visibility for long-term gains?
As I organize events, I see both sides of this dynamic firsthand. I receive requests from people who want to be paid as speakers or performers, and at the same time, I have individuals who are willing to pay for a spot on my platform. So, what makes the difference? Strategy.
Visibility as a Currency
Years ago, reggae artist Shaggy was asked why he would sometimes perform for free. His response (paraphrased) was simple but powerful: Major platforms give you access to people who wouldn’t normally have access to you. This access translates into brand recognition, credibility, and revenue.
This concept isn’t just for musicians—it applies to speakers, entrepreneurs, consultants, and business owners. Sometimes, it’s not about getting paid for one gig; it’s about positioning yourself to make more money in the long run.
When Should You Get Paid vs. Play the Long Game?
Not every opportunity should be free, but not every opportunity should require upfront payment either. Here’s how to decide:
Getting Paid Makes Sense When:
1. You are providing a highly valuable service that shows a proven return on investment (ROI).
2. You can guarantee attendees for the organizer based on your brand recognition.
3. The event organizer has a budget to work with.
4. You do not need the visibility, and you can afford to turn down non-paying opportunities.
Speaking or Performing for Free Makes Sense When
1. The platform offers visibility that aligns with your target audience.
2. It positions you as an industry authority, leading to future paid opportunities.
3. It provides networking opportunities that can turn into partnerships or clients.
4. The event will increase your credibility and social proof.
Paying to Be on a Platform Makes Sense When
1. The event offers direct access to your ideal audience.
2. You can monetize the opportunity through product sales, consulting, or services.
3. The credibility boost is worth the investment.
4. You have a clear strategy for converting visibility into revenue.
Leveraging Visibility for Business Growth
I’m not saying you should work for free. I am saying you should be strategic. Not every opportunity is about immediate cash flow—some are about positioning.
When I curate events, my primary focus is on delivering value. Some participants recognize the importance of being in the right environment and are willing to invest in that exposure. However, others concentrate solely on their paycheck and overlook the larger opportunities that such events can offer.
The most successful business leaders know that sometimes, the right platform is worth more than a one-time fee. It’s about playing the long game.
So, before you decide whether to charge, perform for free, or even pay to be on a stage, ask yourself: Will this opportunity help me grow my business, brand, or influence?
The key is knowing when to say yes—and when to walk away.
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